Success Story: PAPER & TEA
Mobile POS, Omnichannel and Integration
PAPER & TEA is a space, where everyone is invited to celebrate togetherness, share ideas, and discover the beauty of life. Through their commitment to quality, limitless aesthetics, mindfulness, and artistry, they strive to offer products, experiences, and services that bring a smile to your face.
Industry
Retail, Gifts, Tea, Paper and Accessories
Website
Challenges
PAPER & TEA has been selling high-quality teas, accessories, paper products and gifts for more than eleven years, primarily operating in the DACH region with several retail stores and an online shop.
In order to meet the expansion strategy into other European countries, the company needed a new POS and order management system that aligned with their growing requirements. Among other things, this system had to accommodate the company’s omnichannel strategy, as well as support country-specific fiscalization and legal requirements.
Flexibility in integrations and consideration of country-specific peculiarities were also crucial to ensure smooth business operations, allowing PAPER & TEA to focus on the essentials: offering customers unique products and excellent service.
Project
For PAPER & TEA, the direction was clear: the implementation of the NewStore mobile POS system, and the processes for Endless Aisle as well as Reserve and Collect were identified as priorities. Furthermore, a 360-degree view of customers across all online and offline channels, including loyalty points and gift vouchers, was to be implemented.
The project scope also included the integration of backend systems and PAPER & TEA’s online shop, as well as an optimization of store operation processes. All of this was done with a focus on requirements in various growth markets and a rapid further rollout of the platform.
Results
After a 5 months initial project, all stores were rolled out on the NewStore mobile POS and order management platform. Shortly thereafter, new store openings occurred in numerous countries where PAPER & TEA had not been active before.
These include the Netherlands, Belgium, Denmark, and Norway. In total, since going live, 20 new stores have been opened.
Highlights and Solutions
- Customization and integration of NewStore mPOS and OMS
- Seamless Omnichannel fulfillment including Endless Aisle, BOPIS and BORIS
- Consistent 360 Customer view for online and offline channels including Loyalty program
- Integrate with e-Commerce, WMS and ERP system landscape
- Optimized in-store stock management and replenishment
- Rollout of >30 stores in Germany, Austria, Switzerland, Norway, Denmark, Belgium, Netherlands
About PAPER & TEA
PAPER & TEA has a mission: To enrich life and bring people and places in joyful moments together. Jens de Gruyter founded PAPER & TEA eleven years ago with the dream to simultaneously celebrate ancient tea wisdom and developing a modern tea culture.
The stores of PAPER & TEA offer a space, where everyone is invited to celebrate togetherness, share ideas, and discover the beauty of life. Through their commitment to quality, limitless aesthetics, mindfulness, and artistry, they strive to offer products, experiences, and services that bring a smile to your face.
PAPER & TEA owns more than 35 stores in e.g. Germany, Austria, Switzerland, Benelux and Scandinavia. The company is continuously growing and opening new spaces throughout Europe.
Do you have any questions? We look forward to helping you.
